Humble Chic NY was conceived in 2012 to offer a superior online boutique shopping experience at an accessible price point.

The company launched its first pop-up shops in New York City and received immediate attention from "recessionistas," fashionistas, and celebrity
shoppers compelled by the aesthetic and price point. In 2013 the company debuted online, quickly catching the attention of media outlets
including Vogue, the Today Show, People StyleWatch, InStyle, and more.

The Humble Chic team employs a boutique approach. They carry limited quantities to ensure that customers don't get caught wearing the same
item as the next person. They keep the content fresh with new arrivals weekly, so visitors to the site will always find something unique.
And to complete the boutique-style shopping experience, Humble Chic offers free personal shopping assistance by phone upon request.